Market Research with the Dairy Industry in India

Market Research serves the purpose of determining the market value and trends expected within the potential market for any product or service. The dairy industry is one of the most popular, traditional and profit bearing sectors in the country. Diary sector in India directly contributes to the social-economic development within the country. With time, the demand and products from the dairy industry have increased and it is important to serve the need of the hour concerning the feedback from credible and potential consumers. From ancient times, farms and dairy industry is associated with the farming industry and directly adds upon the social development scenario. Along with technological advancements and innovations within the sector, the contributing factor has increased and thus the competition among brands and products. The major factor governing the dairy industry lies with the quality of the products. With the demand, adulteration has engulfed the industry to a great extent. Both national and international industry giants are trying to capture the market. This is directly related to the potential of the Indian Market. Market research within the sector helps to determine the customer needs and products and the expected quality of the products. Full-fledged and popular brands in the dairy industry do have recognition among the consumers and it is important to meet the needs of the customer to convert them to a loyal brand consumer for all related dairy products. Market study related to the dairy industry also helps to assess the value of various products as well as the consumption and demand for products over various regions. With the wide range of dairy products, available across markets, the profit through potential demand and supply chain could be met only by focusing on the customer and a detailed mapping of the consumption and demand for dairy products in the specific market or locality. Demand for dairy products also varies according to the socio-cultural habits of any particular market. The usage is directly related to traditions and practices and thus determines the market value and demand. Thus, a study on any particular locality draws inferences on the demand for dairy products and their uses and consumption scenario. Market research on the dairy sector also affects the bovine population and its farming trends. Farmers tend to use a particular breed or variety depending on the demand and market scaling. This also helps in focussing on the nutritional and quality scaling of the products to capture as well as retain the traditional potential market for dairy products.  

Zeba Nazar